How to Write Clearly

Whatever you're writing, you have to make it clear.

You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book.

Whatever it is, the clearer you make it, the better your results will be.

How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise.

Writing is more than just words on a page. It's a process of communication.

That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique.

It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word.

You'll learn:

How to understand your reader and tune into what they need
How to use plain language to make your writing accessible, readable and relatable
Ten treacherous traps you must avoid
Proven techniques for explaining new ideas
How to captivate your reader with storytelling, humour, intrigue, perspective and more
What really changes readers' minds
How to craft clear sentences and paragraphs
Using empathy and pacing to put the reader at their ease
How to choose the right structure, length and title
Pages of pro tips for drafting, editing and using feedback.

Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.