The Chaos Machine

Livre relié, 400 pages

Langue : English

Publié 26 janvier 2022 par Little Brown & Company.

ISBN :: 978-0-316-70332-1

(2 critiques)

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world. The Chaos Machine is “an essential book for our times” (Ezra Klein).

We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social network preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. As Fisher demonstrates, the companies’ founding tenets, combined with a blinkered focus on maximizing engagement, …

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world. The Chaos Machine is “an essential book for our times” (Ezra Klein).

We all have a vague sense that social media is bad for our minds, for our children, and for our democracies. But the truth is that its reach and impact run far deeper than we have understood. Building on years of international reporting, Max Fisher tells the gripping and galling inside story of how Facebook, Twitter, YouTube, and other social network preyed on psychological frailties to create the algorithms that drive everyday users to extreme opinions and, increasingly, extreme actions. As Fisher demonstrates, the companies’ founding tenets, combined with a blinkered focus on maximizing engagement, have led to a destabilized world for everyone.

Traversing the planet, Fisher tracks the ubiquity of hate speech and its spillover into violence, ills that first festered in far-off locales, to their dark culmination in America during the pandemic, the 2020 election, and the Capitol Insurrection. Through it all, the social-media giants refused to intervene in any meaningful way, claiming to champion free speech when in fact what they most prized were limitless profits. The result, as Fisher shows, is a cultural shift toward a world in which people are polarized not by beliefs based on facts, but by misinformation, outrage, and fear.

His narrative is about more than the villains, however. Fisher also weaves together the stories of the heroic outsiders and Silicon Valley defectors who raised the alarm and revealed what was happening behind the closed doors of Big Tech. Both panoramic and intimate, The Chaos Machine is the definitive account of the meteoric rise and troubled legacy of the tech titans, as well as a rousing and hopeful call to arrest the havoc wreaked on our minds and our world before it’s too late.

4 éditions

SocProf a publié une critique de The Chaos Machine par Max Fisher

The problem with social media platforms is social media platforms

5 étoiles

That is the main thesis of the book: that the algorithms deployed by giants like Facebook, Youtube, and Twitter do not just allow like-minded people to find each other but that they actively push people together into extremist bubbles through their recommendation engines, up to and including genocide (as in Myanmar and Sri Lanka). The book goes through what seems to be considered now the origin story of radicalization and harassment via social media: gamergate. Things got worse from there, all the way to the January 6th attempted coup. The throughline is how social media platforms algorithmically push people towards extremism and outrage (which is more likely to be found on the right... see Irony and Outrage on this) because outrage keeps people glued to the platforms. The platforms want people on as much as possible, and if the way to get it is to destroy democracy, spread disinformation, destroy …

That is the main thesis of the book: that the algorithms deployed by giants like Facebook, Youtube, and Twitter do not just allow like-minded people to find each other but that they actively push people together into extremist bubbles through their recommendation engines, up to and including genocide (as in Myanmar and Sri Lanka). The book goes through what seems to be considered now the origin story of radicalization and harassment via social media: gamergate. Things got worse from there, all the way to the January 6th attempted coup. The throughline is how social media platforms algorithmically push people towards extremism and outrage (which is more likely to be found on the right... see Irony and Outrage on this) because outrage keeps people glued to the platforms. The platforms want people on as much as possible, and if the way to get it is to destroy democracy, spread disinformation, destroy any chance at public health, and violence, then so be it. Throughout the book, Fisher shows how the platform leaders knew the impact of their algorithm and did nothing, as one extremist event unfolded after another, rooted on the platforms, and yet they did nothing because the business model demands this. So it is not simply extremists finding each other actively on social media, it is social media pushing not just extremists but regular people into extremists groups or channels for the sake attention and data. It is deeply depressing and yet important. And because the platforms have learned nothing (and rolled back some of the measures they reluctantly took in 2020), we can expect more as the 2024 US presidential election approaches. All the more reasons to get off these platforms.

emmadilemma

l’a noté

Aoû 22

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